Embedded Quests

Quests are a part of the modern flywheel and the next evolution of UGC and are designed to make flywheels turn. If you look at questing as pay to play user acquisition you will have low rates, but those may still be higher than traditional funnels. You should see questing as flywheel building, and a way to get users testing your solutions, not just direct user acquisition.

These Quests, seamlessly woven into the user interface, offer interactive challenges and rewards, effectively guiding users through the dApp while subtly educating them about underlying Web3 functionalities. They are interactive challenges or tasks that users can complete within the app. By successfully completing these quests, users receive rewards directly on the blockchain, such as tokens or NFTs. This not only incentivizes continued interaction but also adds an element of gamification, enhancing user engagement. This approach not only simplifies the onboarding process but also enhances the overall user experience, making the adoption of crypto and blockchain technologies more approachable and enjoyable.