Social Media DApps

Social Media DApps, thriving on blockchain technology, offer a unique ecosystem where user engagement and content creation are pivotal. To incentivize and recognize user contributions, an XP (Experience Points) system and badge taxonomy can be highly effective. This article outlines how these can be implemented in Social Media DApps.

XP System for Social Media DApps

We talked about the XP System and how it is revolutionary here, let's dive straight into implementing the XP system for Social Media DApps. The XP algorithm is defined as:

XP Earned = Effort Level x Importance Multiplier x Base Points (usually 10)

Effort Level goes from E1 (tasks will 0-1 min to complete) to E10 (tasks will take >1 year to complete) and similarly Importance goes from I1 (straightforward, low impact task) to I10 (Super high importance, money-making task).

Let's dive deep into some actions for a Social Media DApps that can be categorized into these effort and importance levels.

Effort Level	Example Tasks
E1 (0-1 min)	Liking a post, Quick reactions, Story views, Basic retweets/shares, Daily login
E2 (1-5 min)	Commenting, Posting a story, Engaging in a poll, Posting a photo, Short tweet,
E3 (5-15 min)	Creating a photo collage, Tweeting a thread, Engaging in a hashtag trend.
E4 (15-30 min)	Conducting a live session, Conducting a poll, Posting a mini-vlog, Creating an interactive story.
E5 (>30 min)	Hosting a live Q&A, Detailed photo editing, In-depth thread creation
E6 (>2 hr)	Organizing a contest, Video Content Creation, Themed story series, Organizing a hashtag campaign
E7 (>1 day)	Organizing a Live Chat, Long form content creation, Extensive brand collaboration
E8 (>1 week)	Continuous content creation, Interaction with the followers, A few hundred followers
E9 (>1 mo)	Leading a major social campaign, Attracting thousands of users with their content
E10 (> 1 year)	Long-term content creation and participation in the social media, Huge number of followers, basically Long-term influential campaigns.

Hopefully after reading the above actions, you will get an idea of the effort levels for every action, it can be directly related to the time it takes to complete the action.

Now let's talk a little about the importance levels of various actions that users can perform within a Social Media DApp.

Importance	Example Tasks
I1	Liking and Reacting to Posts, Viewing Stories, Basic Profile Setup
I2	Commenting on Posts, Regular Posting, Participating in Polls
I3	Creating Original Posts, Starting Basic Hashtag Trends, Hosting Small Polls or Q&As
I4	Replying to Comments, Participating in Challenges, Creating Themed In Trend Content
I5	Regular Blogging or Vlogging, Initiating Trending Hashtags, Engaging in Collaborative Posts
I6	Hosting Live Sessions, In-depth Tutorials or Guides, Leading Popular Challenges
I7	Partnering with Other Creators, Influential Marketing Campaigns, Moderation
I8	Feature Suggestions and Feedback, Hosting Major Events or Webinars, Leading Large-Scale Collaborations
I9	Driving Platform Evolution, Extensive Market Analysis, Developing Comprehensive Content Strategies
I10	Establishing Industry Standards, Long-term Strategic Planning, Major Platform Contribution and Innovation

Basically, the XP system guidelines are built on the principles of awarding long-term and high-importance actions much more than short-term ones.

In some cases, we can also keep the XP calculation formula to have exponential relation instead of simple multiplication but that would demotivate newer folks joining the community and hence our standard formula is simple yet incentivizes all kinds of users entering your protocol.

Badge Taxonomy for Status and Recognition

XP provides a great way to know the status and level of a person in a community but doesn't give the right set of specifics on what all the user has achieved to reach the current level, that is where badges come in. They are soul-bound ERC 1155 NFTs which users get when they complete a milestone.

It's not only super helpful to understand more specifics about the user but can also form sub-communities in the community based on interests and achievements. eg: A discord channel or a space in the metaverse can only be accessed by folks who have earned the delegate badge.

As mentioned, Badges in a Social Media DApp serve as a visual and tangible representation of a user's achievements, skills, and contributions. Here are some badge ideas that can be awarded to users in the Social Media DApp:

1. Starter Badge:

   • Criteria: For new users who begin actively engaging with content and other users.

   • Effort/Importance: E1/I1

2. Creative Contributor Badge:

   • Criteria: Awarded to users who regularly post creative and original content.

   • Effort/Importance: E3/I3

3. Social Connector Badge:

   • Criteria: For users who actively participate in and foster community discussions and interactions.

   • Effort/Importance: E4/I4

4. Trend Influencer Badge:

   • Criteria: Given to users who significantly shape trends and influence discussions on the platform.

   • Effort/Importance: E5/I5

5. Partnership Pro Badge:

   • Criteria: Awarded to users who excel in forming and maintaining collaborative projects and partnerships within the community.

   • Effort/Importance: E6/I6

6. DApp Innovator Badge:

   • Criteria: For those who contribute unique ideas or features that enhance the platform's functionality or user experience.

   • Effort/Importance: E8/I8

7. Community Ambassador Badge:

   • Criteria: For users representing the DApp in external events, media, or other platforms.

   • Effort/Importance: E7/I7

8. Digital Legacy Badge:

   • Criteria: Given to those who have consistently contributed to the platform, creating a lasting impact in their domain or across the community.

   • Effort/Importance: E10/I10

and so on ...

Incorporating a badge system like this into the Social Media DApps can significantly enhance user engagement and community building. By recognizing and rewarding users' efforts and achievements, platforms can create a more dynamic, interactive, and loyal user base, driving overall growth and success.

There are many other things that is supported by Quest Protocol like Skill & Score, Gems, NFTs, Custom Rewards etc. but for this usecase, we will limit it to the information above.